Wednesday, October 13, 2010
Lord of the Rings Online Doubles Revenue
GCDO, the studio behind Lord of the Rings Online has reported a double in revenue since they switched from a monthly subscription to a hybrid free to play model. In addition, Joystiq reports that over one million players have created accounts in the month since the switch, and Turbine, monitoring the servers reports the free-to-play launch was even bigger than the original 2007 launch.
I don't know if free-to-play is the way to go for most mmo's, but GDCO must be doing something right.
Posted by SLG_J