Wednesday, September 29, 2010
Kotick is at it again!
We might as well write a weekly article called 'Kick Kotick in the scrote,' but hes practically doing our job for us. In a recent interview with Edge magazine, Kotick said EA was doing it wrong by re-naming acquired independent developers:
"The core principle of how we run the company is the exact opposite of EA," he says. "EA will buy a developer and then it will become ‘EA Florida’, ‘EA Vancouver’, ‘EA New Jersey’, whatever. We always looked and said, 'You know what? What we like about a developer is that they have a culture, they have an independent vision and that’s what makes them so successful.' We don’t have an Activision anything - it’s Treyarch, Infinity Ward, Sledgehammer." - Edge
Ahem. I think were forgetting someone. Some company that Activision owns that they will never ever let anyone forget. Wait. It'll come to me in a moment...
That's right, Activision Blizzard. Foot in mouth, but still annunciating clearly, Kotick went on to say:
"That, to me, is one of the unassailable rules of building a publishing company. And in every case except for two, the original founders of the studios are still running the studios today. The only thing that we try to do is to provide a support structure to make them more successful. If you do a really good job - and a lot of our studios do - you get to pick what is, in my view, the most difficult thing to pick in the industry: to make original intellectual property." - Edge
And now, my last two carefully aimed kicks to the wedding tackle: First, 'in every case except for two, the original founders of the studios are still running the studios today(West and Zampella, the former heads of InfinityWard, creators of the COD franchise). And second 'the most difficult thing to pick in the industry: to make original intellectual property.' Original, eh? Like endlessly re-releasing the same titles over and over (were on the seventh COD, btw).
Kicks delivered, mission accomplished. See you next week Mr. Kotick!
Read Edge's full article here.
Posted by SLG_J